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+ A NEW CENTRE FOR CREATIVE AND BUSINESS COLLABORATION

Introducing a new centre for creative and business collaboration at the Humber College School of Media Studies: BuildingF (formerly the AdCentre). Specializing in communications, BuildingF brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Building F Process

Process

Clients come for the unbridled creativity. View process.

Sun

Work

Talented students come for the client experience. View work.

plus signs

Programs

Several Humber programs feed into BuildingF. Find yours.

students in building f

+BUILDING F FOLLOWS INDUSTRY-STANDARD PROTOCOLS

Students meet with the client to understand the project and creative brief. Projects may include social, digital and/or print focus. Teams work competitively to create concepts to pitch to the client. Experienced faculty mentors quide students through the creative and pitch phases to help them build their skills. The winning team takes the concept through to completion. All students benefit from the industry experience and the portfolio additions. Clients benefit from the fresh thinking that students bring to the table through their unbridled creativity. The energy and enthusiasm generated during the creative and presentation process translates through to project outcomes.