PRDS 103: Communicating Financial Information BDAT 110: Data Essentials of MS-Excel 13
Conveying financial information of an organization to stakeholders, regulators, and the media is a complex and critical element in corporate communications. This course takes the student from understanding how to read and analyze basic financial statements to investor relations, producing an annual report to organizing an annual meeting. After examining the structure of Canadian financial markets and how they are regulated, students will also learn the rules and regulations concerning timely and adequate disclosure of material information for established companies and those planning to go public. In addition, topics of discussion will include corporate governance, corporate social responsibility and globalization. Register Now Contact
BDAT 100: Google Master Class
This course will explore the advanced techniques of data analysis within MS-Excel, including such tools as Pivot tables and PowerPivot, Power View, Power Query, and the methods of working with and modelling both numeric and text data.
MS-Excel is the industry standard for data analysis and visualization. Data journalists will explore the many ways that data can be imported into Excel, structured, analyzed, summarized and presented with the goals of clarity and vision. Register Now Contact
PRDS 148: Media Relations
Google search is the most highly used search tool on the Web. Exploring techniques that improve and pinpoint search results, as well as provide data journalists with a toolkit of how to promote both themselves and their work online, is the cornerstone of this course. Register Now Contact
PRDS 146: Presentation Skills
Corporate communicators must understand the importance of maintaining positive media relations. Building and leveraging productive relationships with the media is crucial in supporting an organization's PR objectives. Register Now Contact
In this course, you will learn how to build relationships with targeted media in order to generate print, radio, television and online media coverage. In addition, you will learn how to proactively bring story ideas to journalists and respond to their inquiries. By the end of this course, you will feel comfortable handling all of the logistics from making a successful pitch and landing a major news article to tracking the results.
PRDS 147: Social Media for Public Relations
Effective speaking and presentation skills are essential in business today. Face-to-face communications with large and small groups will be routine practice for you as a professional communications practitioner. This course will teach you how to create and deliver powerful, persuasive, and informative public addresses. Register Now Contact
You will analyze famous speeches and incorporate what you discover in your own style of public speaking. Furthermore, you will also learn to effectively utilize audio-visual aids to enhance the delivery of your message. By repeated practice in the controlled environment of a classroom, you will gradually be able to reduce your fear of public speaking and acquire the skills to speak with confidence in the auditorium or boardroom.
PRDS 168: Public Relations Entrepreneurship
The meteoric rise of social media has revolutionized the public relations industry. Social media has emerged as a platform for brands to communicate directly with consumers. This course introduces students to the world of content creation and sharing through blogs and various social media platforms. You will engage in practical, hands-on learning in the digital space by harnessing influential social media sites like Facebook, LinkedIn, YouTube, Twitter, Instagram, Snap Chat, Google+, and many others. You will also learn how mobile devices have changed the way we communicate. Register Now Contact
In addition, you will explore how to reach key influencers through strategic social media campaigns. This course will highlight case studies, wisdom from some of social media's most influential figures, and introduce some of the industry's most valuable tools such as: Klout, Facebook Insights, Twitter Analytics, and Google Analytics. Upon successful completion of this course students should feel comfortable implementing social media in a professional setting, and also feel competent in integrating social media into their PR efforts.
PRDS 149: Writing for Business and the Media
If you are an aspiring entrepreneur looking to start and run a successful PR agency, this course is for you. Possessing technical skills alone is not sufficient for the public relations professional to make the bold leap into consulting. Register Now Contact
In this course, you will develop the entrepreneurial skills essential for aspiring business owners in the public relations and corporate communications field. Through in-class discussion, small group feedback, and practical hands-on activities, you will draft your own personal business plan that will serve as a road map to the creation and success of your future company.
Topics will encompass the practical aspects of running a business, including finances and operations, in addition to defining and marketing your unique value proposition, designing services, setting prices and nurturing client relationships. Most importantly, this course will help you to take your enterprise from paper to the public.
Clear, crisp and concise writing is at the heart of effective communication. It also catalyzes strong and lasting relations between any organization and its stakeholders. As such, professional writing is one of the most valued and sought-after skill set amongst public relations practitioners today. Register Now Contact
In this hands-on course, you will learn how to successfully reach the media, employees and consumers through the power of professional and effective writing. You will plan, structure and write internal and external communications including news releases, e-pitches, backgrounders, fact sheets, newsletters, public service announcements, appointment notices and biographies.
To round out your skills, you will write material for speeches, putting down on paper what sounds good to the ear. On completion of the course, you will be a stronger business and media writer, adding competencies in to a skill that can always use some practice. Strong and lasting relations between any organization and its stakeholders often begins with the written word.