Corporate communicators must understand the importance of maintaining positive media relations. Building and leveraging productive relationships with the media is crucial in supporting an organization's PR objectives. Register Now Contact
In this course, you will learn how to build relationships with targeted media in order to generate print, radio, television and online media coverage. In addition, you will learn how to proactively bring story ideas to journalists and respond to their inquiries. By the end of this course, you will feel comfortable handling all of the logistics from making a successful pitch and landing a major news article to tracking the results.
The meteoric rise of social media has revolutionized the public relations industry. Social media has emerged as a platform for brands to communicate directly with consumers. This course introduces students to the world of content creation and sharing through blogs and various social media platforms. You will engage in practical, hands-on learning in the digital space by harnessing influential social media sites like Facebook, LinkedIn, YouTube, Twitter, Instagram, Snap Chat, Google+, and many others. You will also learn how mobile devices have changed the way we communicate. Register Now Contact
In addition, you will explore how to reach key influencers through strategic social media campaigns. This course will highlight case studies, wisdom from some of social media's most influential figures, and introduce some of the industry's most valuable tools such as: Klout, Facebook Insights, Twitter Analytics, and Google Analytics. Upon successful completion of this course students should feel comfortable implementing social media in a professional setting, and also feel competent in integrating social media into their PR efforts.
Reputation management has never been more valuable than it is today. Every organization, from multinational companies and local charities, to government bodies, are facing an unprecedented new reality. With the emergence of an unforgiving 24/7 newsroom and ubiquitous social media, good reputations built over decades can be destroyed in seconds with the simple click of a mouse.
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In this course, you will learn how to proactively monitor, protect, and enhance your organization's greatest asset - its reputation. Earning and maintaining the trust and loyalty of key stakeholders today is essential to every organization's success and bottom line. Through a variety of case studies and interactive group work, you will learn how to effectively prepare for crises, respond to press inquiries, and even develop a social responsibility strategy to build resiliency. This course teaches you how to proactively prepare for potential crisis in order to protect your company's reputation and goodwill.
If you are a PR manager responsible for a team of people, it is crucial that you hone your leadership and teamwork skills. This interactive course is an opportunity to practice and perfect learning and workplace outcomes, giving you an edge in leading a dynamic and productive public relations department. Furthermore, it will build empathy by providing you with insight into the possible motivations behind your teammate's actions. Register Now Contact
By utilizing a unique model of human behaviour and dynamics (PRI Identity Mapping and the 4 Ways System), this course features practical tips and tools for creative problem solving, group decision-making, and stress and conflict management.
In addition, you will learn to understand your own personality, as well as the personality of others. This will enable you to cope with the differences among your team, as well as maximize the impact of your interactions with your team. This course is essential for PR practitioners looking to develop their leadership skills required to inspire and motivate teams.