Introduction to Media Studies

Course Code: MDCP 100

Academic Year: 2017-2018

(5 modules) Strategic Thinking, Communication Strategies, Intro to PR, Fundamentals of Reporting, Intro to Advertising In the Media industries, individuals must to be able to understand and interact with a variety of disciplines and processes. This course is designed to introduce students to five of these areas. Students will develop skills in conceptual process, creative problem-solving and strategy, as well as execution and delivery. Students will learn how the media function and what they can expect from corporate communications professionals. Identification of key audiences, needs, goals and objectives is also emphasized, as are analysis and evaluation of tactics and strategies. Students will be introduced to the history, breadth and diversity, and best practices of public relations, emphasizing the role that public relations play to create and maintain goodwill and understanding between organizations and their publics. Students will learn the foundation for news writing and reporting for all media, including online platforms for news. The importance of news values and the development of a clear, concise and readable style of news writing are emphasized. Students will also build a critical awareness and understanding of the rhetoric of advertising, and develop an understanding of the advertising agency, advertising media, and the role of advertising in society.