Innovative Design

Course Code: MDCP 101

Academic Year: 2017-2018

This course provides students with an introduction to the process of working with graphic design and communication industry-standard software. Students identify the role graphic design plays in the world of communications. They study the effective use of the basic tools of design (composition, layout, typography and colour) in both traditional and digital venues. The course introduces students to digital graphic design with Adobe Illustrator, Photoshop, Acrobat, InDesign, and Picktochart and gives students the basic tools for drawing, layout and inserting images in print and web media. The creative process is explored, outlining key concepts used to foster innovative thinking. This innovation process combined with design thinking is utilized to generate concepts that build on concepts of good design to create innovative visual solutions.