Course Code: MSFP 105
Academic Year: 2017-2018
This course will provide students with an understanding and appreciation of the practice of public relations. Public relations requires creative and critical thinkers who are able to apply strong analytical, writing and strategic-thinking skills to their work. Students will concentrate on writing a traditional news release for the news media as well as developing and presenting a public relations plan. Students will use computers and word processing software to complete their assignments. Additionally, in the field of public relations, effective speaking techniques and critical listening skills are essential. Students will learn skills to develop poise and speak with confidence by delivering a presentation to a large group. This course will also provide instruction on how to write a resume to successfully apply to the students' next program of study in media (or to a media related job) as well as how to prepare for a successful media job interview or media program application interview.