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ADVERTISING GRAD TAKES LEAD ON AWARD-WINNING CAMPAIGN

May 7, 2018

 

Valerie Mascarin, a 2015 Bachelor of Creative Advertising grad, and her team at Cossette won D&AD's Wood Pencil for their McDonald's "Follow the Arches" campaign.

The creative and simple campaign utilizes the curves in the "M" to indicate to drivers which direction they need to go to get to the nearest McDonalds.

Watch this video of the campaign in action.

The campaign will appear in high traffic areas in downtown Toronto and the GTA, however, Cossette hopes to have the campaign implemented worldwide.

Congratulations to Valerie and her team at Cossette!

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