Every day we create 2.5 Quintillion bytes of data on the internet. Used correctly, this ocean of data can be a powerful tool. It’s created an unprecedented opportunity for marketing and advertising professionals to analyze and harness big data in order to better understand the minds and patterns of consumers. The Big Data Certificate is designed to teach marketing and media professionals how to correctly find, analyze and strategically use this data in order to create effective, targeted advertising campaigns.
Big Data is what everyone is talking about. Using classroom instructions, videos, exercises, case studies, and lots of hands-on experience, students will learn about Big Data in the best way possible - by doing it. Using standard industry tools like Google Apps search, Microsoft Excel, and a selection of online data extraction and cleaning tools, graduates of this program will learn to extract data from government, industry, and social media sites, and learn how to model data for the best results and decisions.
The world of content is driven by research, metrics, and analytics. Today's businesses demand more. More data. More analysis. More relevance. Whether upgrading your skills to a new level of expertise, or learning about Big Data from the ground up, this program will take media, marketing, PR, fundraising and journalism professionals beyond simple spreadsheets and charts and into big data analysis with the confidence and knowledge to help answer an organization's most pressing questions.
I learned more in the class than I could have ever imagined, and I will definitely be putting the things I learned into professional practice" - Big Data Student