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Bachelor of Creative Advertising

Credential: Honours Degree Program Code: 22041 Length: 8 semesters

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
    • Grade 12 English (ENG4U or equivalent) minimum 70 per cent
    • Five Grade 12 U or M courses in addition to those listed above
    • Overall minimum grade point average (GPA) 65 per cent



All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy

Selection Includes Secondary Requirements:

Admission selection is based on the academic criteria indicated and the result of the evaluation of additional secondary requirements. Secondary requirements may include a portfolio, audition, letter of intent, references, etc., and vary by program. Meeting minimum eligibility requirements does not guarantee an offer of admission.

Date Location Availability International Student Availability
September 2017LakeshoreOpenOpen

The 2016/2017 fee for two semesters was:

  • domestic $7,606.54
  • international $14,800.

Amounts listed were the total of tuition, lab and material fees, student service and auxiliary fees for the first two semesters of the 2016/2017 academic year. Fees are subject to change.

Additional Costs

For information regarding fees for work terms, refer to Fees and Financial Assistance.

Fees by Semester >


Humber offers a variety of scholarships each year.

Learn more >

Alternative Course of Study

Applicants who do not meet the admission requirements for the Bachelor of Creative Advertising degree program should consider applying for the following diploma program(s). View program pages for pathway details:

Advertising and Graphic Design >

Advertising and Marketing Communications >

Graphic Design >

Future Study Options

Humber has a number of transfer agreements with other postsecondary institutions (within Canada and around the world) that enables students and graduates to use their Humber credential to gain advanced standing in another program.

Post Graduate Certificates and Masters Degrees 

Credential Opportunity: Bachelor to Grad Cert / Masters
Location: Mount Pleasant, Michigan
Institution(s): Central Michigan University

Central Michigan University will provide Humber graduates of all four-year Bachelor degrees with  an opportunity to apply and be considered for admission to Post-graduate Certificate and Masters level studies.  Graduates with Humber degrees who also meet additional admission requirements will be considered for admission to the following Masters level programs offered by Central Michigan University:  Master of Business Administration or Master of Science in Administration.

For further information, contact:

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Humber offers a number of postgraduate certificates to help take your degree further.

Ontario Graduate Certificates >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Program Contact(s)

Michael Rosen
Program Co-ordinator
416.675.6622 ext. 3010


Domestic Students

North Campus
Humber Learning Resource Commons, 1st Floor

Lakeshore Campus
WEL 106


International Students

Phone 1-416-675-5067
Fax 1-416-675-6386


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Apply to Humber

Applications to Humber are made through Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or

Admission Road Map >

Apply through Ontario Colleges >

Humber Diploma Graduates Application 

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

In order to continue with your application for Bachelor of Creative Advertising, you must complete this step in the application process. Applicant selection is based on academic criteria and results of these secondary requirements. This contains all the information you need to prepare and submit secondary requirements for consideration. If you have any questions, please contact Admissions.

Secondary Requirements

Applicants are required to submit a portfolio and writing sample.

i. Portfolio

Applicants must submit a portfolio that includes 5 – 8 pieces. Requirements differ depending on your focus: art direction or copywriting. You may choose to include both visual and written work in your portfolio.

Art Direction Focus

Select 5 – 8 pieces of your best original work representing your visual skills. Submissions can include two-dimensional design projects manually or electronically created utilizing typography, page layout or images (e.g. logos, posters and ads). In addition, drawings, paintings, collages, sculptures, multimedia, web designs and short films are also acceptable.

Your submissions should capture your skill as well as the many ways you express your creativity; scans of sketches, ideas, doodles, quotations and drawings are also acceptable. However, high school yearbook pages are not permitted as these templates are not accurate representations of original layouts.

Copywriting Focus

Select 5 – 8 pieces of your best original work representing your writing skills (e.g. creative writing, poetry, short stories and screenplay excerpts). Your submissions should capture your skill as well as the many ways you express your creativity. Please note academic essays are not a good indicator of creative writing.

ii. Writing Sample

Applicants must submit a 350-word essay that describes your interest and knowledge of the advertising field, particularly in regard to creative aspects. Also include any particular projects, periods or styles, influences, agencies, designers, artists or information that you feel have influenced either your artistic endeavours or your decision to pursue a career in creative advertising. It is recommended that you research and refer to current issues on the profession.

Submission Instructions

Applicants must submit the portfolio and writing sample through SlideRoom. SlideRoom is a secure site where secondary requirements are collected, scored and stored. Log-in to and create your free account. There will be additional instructions once your account has been created.

The portfolio submissions must not exceed 5MB per image, and your writing sample must be saved as a PDF file that is no more than 1MB.

Applicants must meet both academic and secondary requirements in order to meet minimum program eligibility. Meeting minimum eligibility does not guarantee an offer of admission.

All secondary requirements will be evaluated and a score will be calculated by the academic school.

Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Fees by Semester

Semester 1 Domestic Fee International Fee*
Total $3,803.27 $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 2 Domestic Fee International Fee*
Total $3,803.27  $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 3 Domestic Fee International Fee*
Total $3,803.27 $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 4 Domestic Fee International Fee*
Total $3,803.27 $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 5 Domestic Fee International Fee*
Total $3,803.27 $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 6 Domestic Fee International Fee*
Total $3,803.27 $7,212.50
Tuition $3,109.76 $6,518.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00
Co-op/Placement $110.00  $110.00 


Semester 7 Domestic Fee International Fee*
Total $3,693.27 $7,212.50
Tuition $3,109.76 $6,628.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00


Semester 8 Domestic Fee International Fee*
Total $3,693.27  $7,212.50
Tuition $3,109.76 $6,628.99
Mandatory Non-Tuition $503.51 $503.51
Lab/Materials $80.00 $80.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $375 Winter start - $250 Summer start - $125

Our Program

Humber’s Creative Advertising degree program is unique in providing a creative education, whether you want to be a writer, a future account executive or an art director. We give you the opportunity to work together in creative teams, mirroring a real-life agency structure. From there, you’ll be producing the best of contemporary advertising, designing for real clients of the Ad Centre, our on-campus agency.

Courses Learning Outcomes


Upon successful completion of the program, a graduate will:

  • Outline the history and development of advertising including current trends and the adaptability of advertising to the changing environment and marketplace.

  • Assess the economic forces which frame the media and creative industries and the role of such industries in specific areas of contemporary political and cultural life.

  • Analyze the impact of social divisions such as class, ethnicity, gender, sexuality and disability on both access to the media and modes of representation in the media.

  • Explain the dynamics of public and everyday discourses in the shaping of culture and society.

  • Assess the effects of globalization on cross-cultural barriers such as language, values, social practice, political and legal systems.

  • Describe the relationship among advertising, cultural consumption and identity.

  • Assess particular media forms and genres and the way in which they organize understandings, meanings and effects.

  • Evaluate the strengths, limitations and potential of both traditional and new and emerging media and technologies as they apply to varying target groups and creative needs.

  • Outline and analyze legal and regulatory issues related to the advertising profession.

  • Assess the ethical and social impact of advertising.

  • Investigate, analyze, interpret, develop and articulate ideas and information referencing a variety of frameworks such as cultural, economic, ethical, global, historical, political, societal and theoretical issues.

  • Investigate, analyze, interpret, develop and articulate ideas and information in relation to creative advertising audiences, clients, markets, users and consumers.

  • Analyze influences on consumer behaviour.

  • Perform and organize research.

  • Analyze consumer and other forms of strategic research from a marketing perspective.

  • Apply qualitative and quantitative research methods, and develop research tools for the advertising field.

  • Analyze digital brand identity and develop web based products and services.

  • Outline strategic issues and advertising strategies for specific cultural and global markets using ethnological and fieldwork studies.

  • Analyze media cases and present media solutions to marketing and advertising problems using media research data and software.

  • Synthesize and interpret marketing data in order to recommend media to meet client needs.

  • Analyze the effectiveness of direct marketing, trade and consumer promotion in an overall advertising campaign.

  • Generate ideas, concepts, proposals, solutions or products to produce independently and/or collaboratively in response to set briefs and/or as self-initiated activity.

  • Compare creative theories, concepts and processes and the application of creative strategies in advertising.

  • Develop creative ideas through to execution.

  • Employ technology for media production and relate specific uses of technology to technical concepts and theories.

  • Develop a portfolio that demonstrates expertise in integrated campaigns which may include the manipulation of sound, image and copy.

  • Critically assess his/her own creative work and the creative work of others.

  • Analyze the systems designed to measure advertising expenditures and the return received.

  • Communicate ideas and concepts in written, visual and oral forms in a variety of contexts.

  • Identify and use resources to plan for and attain personal and work-related goals.

  • Work effectively in groups or teams to achieve desired goals and outcomes.

  • Appreciate and value others’ individuality; cooperate and resolve conflicts constructively.

  • Develop a career/life planning process within the context of a changing environment.

  • Apply resourcefulness and entrepreneurial skills to support his/her own business.


Work Placement

You will complete a 14-week paid* work term from January to April after semester seven. We will support you in developing effective job search skills and identifying co-op employment opportunities as you prepare to find your own placement.

Note: *Paid may include an hourly rate, honorarium or stipend.

The Humber Experience

ad Centre video

Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.

Student Success

Andrea Hull

Andrea was one of the first groups of students accepted into the then new, Creative Advertising Bachelor of Applied Arts Degree in 2005. 

Alumni Success

The Bachelor of Creative Advertising program graduates have already seen great success.  

The Humber Advantage

AdCentre students

AdCentre students

Humber AdCentre

The Humber AdCentre was launched as a live lab to provide students with real work opportunities before entering the industry.

Instead of just being given just a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

Working with established businesses will not only prepare students for the fast-paced excitement of the industry, but will also help develop portfolio work and reference points for interviews.

AdCentre logo

Curriculum Highlights

Use your strong creative skills and versatility in a broad range of advertising industry careers in both agency and corporate settings. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics, and literature to enrich and extend the understanding of advertising concepts and applications. Students develop and hone their advanced skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.

Our Faculty

Our faculty is comprised of professors who are both industry professionals and respected teachers. They teach the creative aspects of advertising through hands-on studio work and then combine that with a theoretical, strategic and historical perspective drawing on sociology, psychology, ethics, literature, marketing and statistics to enrich and extend the understanding of advertising concepts and applications. You will develop advanced creative skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.

View Faculty Credentials

Richard Bingham

MA – University of Warwick, UK
BA – University of Warwick, UK

Lilly Buchwitz

PhD - University of the West of England, UK
MBA - Wilfrid Laurier University
DipEd - McGill University - PQ
BA - McGill University - PQ

Marilyn Cresswell

MBA – McMaster University
BA – Wilfrid Laurier University

Elizabeth Dempster

MA – Dublin Institute of Technology, UK
BA – Brock University

Colin Flint

PhD – University of Oxford, Oxford, UK
MA – University of Oxford, Oxford, UK
BSc – University College, UK

Janice Fung

PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
BDes (Honours) - York University/Sheridan College

Sara Nasby

Master of Fine Arts (MFA) – NSCAD University, Halifax, NS

Bachelor of Arts (BA) – University of Guelph

Digital Media Diploma – George Brown College

Michael Rosen

MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
Program co–ordinator and professor


Your Career

Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.

On graduation, you’ll stand out from the crowd with a background that includes:

  • skills to create the concept, copy and design for all forms of advertising: print, radio, television, and digital and emerging media
  • knowledge of agency and corporate advertising best practices, as well as perspectives on consumer and business-to-business advertising
  • proficiency using state-of-the-art equipment
  • a comprehensive portfolio developed through participation in student design competitions
  • experience working on creative teams, designing real-world campaigns for clients of the Humber Ad Centre, Humber’s on-campus advertising agency
  • on-the-job training through a 14-week paid work term.

Advertising Students' Campaign a Success With Toronto Police

Humber College Creative Advertising students recently had the honour of working with the Toronto Police and the Ontario Association of Chiefs of Police on an important campaign to help bring attention to the dangers of Fentanyl. The focus of the campaign is  a website, which profiles "Tina Espey, 19, Cole Lockie, 21, Tyler Campbell, 17, Jake Bodie, 17, and Jessie Kolb, 24, as well as resources and information about overdoses and fentanyl." Toronto Police Chief, Mark Saunders told the Toronto Star, "the campaign is “just a starting point for this very issue . . . we can’t just arrest our way through this thing.”

Student Awards And Competitions

Our students have won a number of awards since the program was launched six years ago. 

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.