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Public Relations, Bachelor of

(Ministry name: Bachelor of Public Relations)

Credential: Honours Degree Program Code: 22221 Length: 8 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
    • Grade 12 English (ENG4U or equivalent) minimum 65 per cent 
    • Five Grade 12 U or M courses in addition to those listed above 
    • Overall minimum grade point average (GPA) 65 per cent

or

or

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

 

Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

 

Date Location Availability International Student Availability
September 2017LakeshoreClosedClosed
September 2018LakeshoreOpenOpen

The 2017-2018 fee for 2 semesters was:

  • domestic: $7,527.00
  • international: $15,881.00

Fees are subject to change.

Additional Costs

For information regarding fees for work terms, refer to Fees.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Alternative Course of Study

Applicants who do not meet the admission requirements for the Public Relations, Bachelor of degree program should consider applying for the following diploma program(s). View program pages for pathway details:

Public Relations >

Transferring from Another College or University

Details on transferring credits or credentials from another college or university or how to apply for credit based on prior work or life experience.

Learn more >

Program Contact(s)

Anne Marie Males, program co-ordinator
416.675.6622 ext. 79310
annemarie.males@humber.ca

mediastudies.humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

Humber Diploma Graduates Application 

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 3Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 4Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 5Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 6Domestic FeeInternational Fee*
Total$3,763.50$7,730.50
Tuition$3,203.05$7,170.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 7Domestic FeeInternational Fee*
Total$3,653.50$7,730.50
Tuition$3,203.05$7,280.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 8Domestic FeeInternational Fee*
Total$3,653.50$7,730.50
Tuition$3,203.05$7,280.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations (PR) in a variety of sectors including corporate, nonprofit, government, consumer and agency. You will learn to plan, manage and implement a full spectrum of public relations programs: brand management, marketing communications, media relations, investor and government relations, social and digital media management, international PR, and corporate philanthropy programs.

Business courses will enable you to develop and manage budgets effectively and to recruit, engage and retain PR professionals across sectors. Anchored in PR theory and real-life examples, the program features skills-based courses in planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.

Many of our experienced professors are practising PR professionals. They bring their day-to-day experiences and projects into the classroom, offering a glimpse into communications trends and issues. Industry guest speakers also provide insight into daily life in various PR settings.

You will also have access to networking, mentoring and career and professional development from two key industry associations: the Canadian Public Relations Society and the International Association of Business Communicators.

The program advisory committee, which is comprised of active PR practitioners representing a range of organizations and business sectors, regularly reviews and critiques our curriculum to ensure your learning is always on the cutting edge of industry developments.

Courses Learning Outcomes


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Upon successful completion of the program, a graduate will:

  • Describe the history and development of public relations and assess current trends and emerging issues in the profession and the practice.

  • Assess global best practices in public relations.

  • Develop a portfolio that demonstrates expertise in a variety of PR disciplines (e.g., internal communications, media relations, social networking, public affairs, event management, investor relations).

  • Develop, execute and measure comprehensive, multi-year communications plans that support strategic objectives and priorities.

  • Assess and plan for the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.

  • Critically analyze the forces that shape, values, ideas, and personal, professional and business decisions.

  • Generate ideas, concepts, proposals, solutions and communications vehicles that address specific organizational/communications problems, issues and objectives.

  • Build campaigns and communities that assess costs, benefits, risks and opportunities.

  • Develop communications policy, and plan, manage and evaluate PR departments, strategies, professionals, budgets, systems and resources.

  • Develop and execute communications strategies to meet the information needs of internal and external publics using the most suitable media and channels for the message, audience and purpose.

  • Write clear, targeted materials that are appropriate for the intended audience and medium.

  • Produce visually effective print, graphic and digital communications materials.

  • Monitor and measure program effectiveness against objectives.

  • Assess programs using media monitoring, and primary qualitative and quantitative research.

  • Execute project plans and work schedules that make effective use of resources.

  • Prepare cost-effective PR campaign proposals.

  • Manage a PR budget.

  • Acquire, interpret, analyze, evaluate and use qualitative and quantitative data to understand issues and define problems.

  • Develop programs relevant to specific audiences, demonstrating understanding of economic, environmental, ethical, legal, political, societal/demographic and technological factors.

  • Identify and analyze the strengths, limitations and potential of communication tools and trends.

  • Analyze mainstream, new and earned media for their effectiveness in reaching specific audiences and goals.

  • Develop specific, clear and measurable communication objectives.

  • Uphold and demonstrate professional, ethical and legal standards.

  • Work effectively in groups or teams to achieve desired goals, resolving issues and finding effective means to deal with differing points of view.

  • Use resources to plan for and attain personal, career and work related goals within the context of a changing environment.

  • Demonstrate self-awareness, adaptability, self-confidence, and self-management when facing new situations.

  • Think innovatively and extend learning in different contextual frameworks.


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Work Placement

You will participate in one mandatory paid* work term of 14 weeks/420 hours where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Note: *Paid may include an hourly rate, an honorarium or stipend.

The Humber Experience

Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.

The Humber Advantage

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AdCentre students

AdCentre students

Humber AdCentre

The Humber AdCentre was launched as a live lab to provide students with real work opportunities before entering the industry.

Instead of just being given just a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

Working with established businesses will not only prepare students for the fast-paced excitement of the industry, but will also help develop portfolio work and reference points for interviews.

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Our Faculty

Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.

View Faculty Credentials

Rachel Bellotti

Master of Laws (LLM) – University of Toronto
Bachelor of Arts, Honours (BA Hons) – York University
Bachelor of Laws (LL.B) - University of London, England (UK)
Certificate of Accreditation - University of Toronto, Faculty of Law

Trilby Bittle

Master of Arts, Communication and Journalism (MA) – Charles Stuart University, Australia

Diploma (Journalism) – Humber College Institute of Technology & Advanced Learning

Lydia Boyko

Doctor of Philosophy (PhD) - University of Toronto
Master of Education (ME) -  University of Toronto
Post-graduate Certificate in Business Communications - McGill University
Bachelor of Journalism (First Class Honours) - Carleton University

Athena D'Amato

Master of Business Entrepreneurship & Technology – University of Waterloo
Bachelor of Applied Arts (Honours) – University of Guelph 
Diploma, Public Relations – Humber College Institute of Technology and Advanced Learning

Cheryl Duivesteyn

Master of Business Entrepreneurship & Technology – University of Waterloo
Bachelor of Business and Speech Communication - University of Waterloo

Rebecca Edgar

Master of Communication Management (MCM) - McMaster University

Post-Graduate Certificate, Public Relations -- Humber College Institute of Technology & Advanced Learning
Bachelor of Arts (BA), Political Science -- Wilfrid Laurier University

Robert Furtado

Master of Arts (MA) – University of Victoria, Victoria, BC
Bachelor of Arts, Honours (BA Hons) – Queen’s University

Victor Hayes

Master of Arts (MA) – Royal Roads University, British Columbia
Bachelor of Arts (BA) – Nova Scotia College of Art & Design, Nova Scotia

Mike Lickver

Master of Business Administration (MBA) -- Ivey School of Business
Juris Doctor (J.D.) Western Law – 2011
Bachelor of Arts (BA), Honours, Philosophy & Socio-Legal Studies – York University

Anne Marie Males

Master of Communication Management (MCM) - McMaster University

Bachelor of Administrative Studies (BAS) - York University

Bachelor of Applied Arts, Journalism (BAA) - Ryerson University

Helena Moncrieff

Bachelor of Journalism (BJ) - Carleton University

Master of Fine Arts (Candidate) - University of King’s College, Halifax

Sara Nasby

Master of Fine Arts (MFA) – NSCAD University, Halifax, NS

Bachelor of Arts (BA) – University of Guelph

Digital Media Diploma – George Brown College
Professor

Boyd Neil

Master of Business Administration (MBA) — University of Toronto, Rotman 
Master of Arts (MA) — University of Toronto
Bachelor of Arts (BA) — University of Toronto

Owen Parker

PhD (Organizational Sociology) – York University
MBA (Business Administration) – Athabasca University
MA (Sociology) – York University
BA (Psychology and Law) – Carleton University
Business Management Diploma - Sir Sandford Fleming College
Professor

Kathleen Pierce

Master of Education (MEd) – University of Toronto
Bachelor of Arts & Business (Hons), Drama and Speech Communication – University of Waterloo 


John Rose

Bachelor of Arts, Psychology – York University
Master of Arts, Education (candidate) – University of Toronto

Richard Rotman

Master of Arts (MA), Politics -- Columbia University, New York
Bachelor of Arts (BA) Literature and Languages -- Bennington College, VT

Dan Schneider

Master of Fine Arts (MFA) – University of Guelph
Bachelor of Fine Arts (BFA) – York University
Professor

Cathy Sobocan

Master of Journalism – Carleton University 
Bachelor of Arts (BA) – University of Windsor  
Graduate Diploma – Voice and Communications, York University

Andrea Tavchar

PhD (candidate) - University of Toronto
Master of Arts (MA) - Central Michigan University 
Bachelor of Arts (BA) - University of Toronto


Anthony Westenberg

Master of International Relations – University of Amsterdam
Bachelor of Arts (BA) – McGill University

Lyn Whitham

Bachelor of Arts, History (BA) -- Queen’s University
Bachelor of Education (B.Ed) -- Queen’s University
Master of Communication Management (MS) Candidate -- Syracuse University

Denny Young

Master of Arts (MA), Philanthropy and Development --
Saint Mary’s University of Minnesota
Bachelor of Arts (BA) – Communication Studies – University of Windsor


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Your Career

Public relations uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.

Our program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession, which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.