Copywriting 1

Course Code: ADV 2003

Academic Year: 2017-2018

Students will consider the role of advertising copy and explore the ways in which words can be used to deliver a powerful, succinct and strategic message. They will be introduced to theories about the creation of successful and persuasive copy. They will also be exposed to award winning advertising offered for critique, discussions and deconstruction. Students will develop their own copywriting and layout skills through problem solving exercises. Starting with a creative brief, they will produce original solutions to advertising problems. The course consists of lectures and labs.