Course Code: ADV 3001
Academic Year: 2017-2018
This course builds on the skill set established and concepts introduced in Advertising Copywriting and Layout. The focus is on deepening the students' understanding of advertising copy tools and techniques and applying them in real-world scenarios. In-class exercises and critiques form a critical component of the course. In addition, attention will be given to the writing of advertising creative briefs for clarity and purpose.