Creative Concepts: Broadcast Advertising

Course Code: ADV 3500

Academic Year: 2017-2018

Students will work with various development techniques and formats to create commercials for TV, radio, web and other broadcast media. The impact of production is explored, and students will learn what contributions the creative team can make and their responsibilities in the process. Students will have the opportunity to create advertising scripts and scenarios appropriate for broadcast. They will also practise integrating these creations and executions into campaigns.