Cross-Cultural Communication

Course Code: BUS 4500

Academic Year: 2017-2018

This course is designed to keep students current with changing priorities and issues in public relations and make graduates of the program market-responsive and market-ready. The content of this course will be annually re-examined to ensure key issues in PR are covered in a timely and useful way. A 2007 survey of CEOs by the Arthur W. Page Society revealed CEO expectations that PR professionals be "equipped to 'see around corners' and anticipate how different audiences will react to different events, messages and channels." This course expands knowledge and competencies in public relations research and analysis of emerging issues and strategies and solutions to address them.