Course Code: DCOM 2503
Academic Year: 2018-2019
This course guides students through the process of designing and implementing a social media campaign. Students analyze the strengths and weaknesses of different social media by examining case studies of various campaigns and applying theoretical approaches to their projects. The projects include branding, choosing visual and textual elements, selecting the optimal mix of social media, preparing and implementing elements as well as evaluating the success of the campaign and implementation process.