Course Code: LAW 2000
Academic Year: 2017-2018
Public Relations centres on an ongoing, multi-channel, two-way flow of communications between an organization and a universe of stakeholders. These include customers, employees, media, communities, investors, suppliers, members, government and more. Such communications involve issues of privacy, confidentiality, competition, disclosure and regulatory compliance. This course focuses on the context, issues and legal considerations within which PR professionals operate. This is an overview course which informs students about general legal principles, requirements and best practices for communicators. Legal considerations for specific major programs such as internal communications, marketing, investor relations and corporate social responsibility are detailed in the individual courses relating to these.