Course Code: MSTU 1005
Academic Year: 2017-2018
Students take a broad look at a variety of communication and public relations theories and models that influence corporate institutions. Theories and models of mass-media, interpersonal, stakeholder, non-verbal and cross-cultural communication are investigated. The impact of globalization and new media trends in communication are also considered. James Grunig and Todd Hunt's public relations communications models of press agentry, public information, two-way asymmetrical and two-way symmetrical communications are examined and analyzed. Grunig's Paradigm 1 and Paradigm 2 corporate communication are explored. The course is delivered through practical examples, case studies, guest speakers and in-class discussions and presentations where students are expected to apply theoretical analysis.