Course Code: PBRL 1002
Academic Year: 2017-2018
Strong writing skills are essential to succeed in public relations (PR). This course introduces principles of effective PR writing and major types and styles of PR writing. It sets the foundation for learning to write clearly and concisely using The Canadian Press (CP) style and customizing writing for specific objectives and audiences. Basic media writing skills and identifying elements of newsworthiness from both media and PR perspectives are developed and practised through summaries, hard and soft news releases and the typical parts of a media kit that include a traditional news release, social media news release, backgrounder, fact sheet, photo captions and folder or cover.