Course Code: PBRL 2002
Academic Year: 2018-2019
The Internet and World Wide Web have reshaped the world of public relations and PR writing. This course equips students with the tools they need to succeed in the PR 2.0 landscape. The course provides and tests specialized knowledge and skills to write for public relations initiatives across web-based platforms, including organizational websites, online media rooms, blogs, podcasts and social media sites. Students learn how to write for and evaluate the effectiveness of online media, and how to integrate PR 2.0 communications as a PR strategy. This course builds on the PR writing fundamentals students acquired in Writing Labs 1 and 2. Through assignments and in-class work, students build speed, clarity and brevity in writing for a range of audiences. At the end of the course, students will have a portfolio of professional work in PR 2.0.