Course Code: PBRL 2502
Academic Year: 2017-2018
In this course, students continue to enhance their professional public relations writing skills by developing more complex materials for tightly targeted audiences. Relative to the previous writing labs, there is a stronger emphasis on audience analysis and on persuasive writing as a public relations tactic. This course focuses on the planning, writing and design of print media used in public relations, notably, appointment notices, letters to editors, opinion-editorials, promotional and informational feature stories, brochures, newsletters and magazines, matte stories and paid publicity as part of the promotional mix. Students examine and critique real-world examples of public relations print materials, examine best practices, and create print pieces based on and for real organizations. The Canadian Press (CP) style of writing is used and assessed in all aspects of this course, according to precise word count and timing requirements. Awareness of current events and issues locally, nationally and internationally is essential for successfully developing the work in this course; current events knowledge is tested continually. This course is a pre-requisite for the senior-level capstone thesis course of the degree program.