International Public Relations

Course Code: PBRL 4001

Academic Year: 2018-2019

This course focuses on defining international public relations and investigates major trends, issues and best practices in the field. It analyzes the drivers of the globalization of PR practice and the influence of political, economic, social, technological and cultural factors in shaping international PR. The course examines common themes and challenges that cut across geographies and cultures, as well as country/region specific differentiators. Public relations as a profession and its practice is examined and analyzed in the Americas, Europe, Asia-Australasia and Africa. The course gives students a strategic overview of international public relations and examines critical success factors in effectively planning, executing and evaluating global PR initiatives within multinational corporations and NGOs, as well as international PR agencies. The course discusses the implications of current moves to develop global standards for PR ethics and education.