Course Code: PBRL 4500
Academic Year: 2017-2018
This course, designed to keep students current with changing priorities and public relations issues, will help assist program graduates be market-responsive and market-ready. Course content will be annually re-examined to ensure key PR issues are covered in a timely and useful way. An Arthur W. Page Society survey (2007) revealed CEO expectations that PR professionals be "equipped to 'see around corners' and anticipate how different audiences will react to different events, messages and channels."