Course Code: PHIL 1501
Academic Year: 2018-2019
PR professionals play vital management, counselling, communications and advocacy roles and have access to privileged and confidential information that affects multiple stakeholders. The newness, complexity and growth of the profession demand clear and transparent ethical principles and practice. This course defines PR ethics, its foundations and scope, and examines prescriptive, situational, professional and global ethics. Ethical frameworks, principles, standards, accountabilities and codes of conduct in the context of public relations are examined and analyzed. Ethical principles are applied to actual cases, issues and dilemmas common in PR practice. Students develop a framework for ethical decision-making and recommend solutions.