Social and Digital Media

Course Code: PRC 5003

Academic Year: 2017-2018

Building an understanding of the evolving role of social media is the focus of this course. Tracing the history of the technology, examining the most crucial social media applications, writing and measuring blogs and learning about personal online brands will prepare students for their future roles as PR practitioners. The course exposes students to corporate public relations' best social media practices through case study analysis by hosting industry-leading guest speakers and by exploring social media metrics. The culminating project will have students develop a social media communications plan for a non-profit organization.