Design for Public Relations Practitioners

Course Code: PRC 5507

Academic Year: 2017-2018

Students learn the fundamentals of graphic design theory and acquire a basic knowledge of print production techniques. A theoretical approach will combine with hands-on learning using Adobe InDesign, Photoshop and Dreamweaver to implement creative projects such as an event invitation, newsletter and web page. The creative process will be explored, outlining key concepts used to foster innovative thinking. This innovation process combined with design thinking will be utilized to generate concepts that build on the notion of good design to create innovative visual solutions.