Station Operation (Major)

Course Code: RBC 5501

Academic Year: 2017-2018

Announcing Pathway: This course enables students to apply theory and practical knowledge in a professional radio station environment. This course is taught as a lab in conjunction with Humber's radio station. Students perform the duties normally performed by announcers at a radio station. This includes hosting music programs, preparing and performing feature on-air reports and reading commercial scripts. Hours of on-air shifts will vary. Client Services Pathway: This course continues to reinforce the creative writing and production skills developed in the first semester. It enables students to apply theory and practical knowledge in a professional radio station environment. This course is taught as a lab in conjunction with Humber's radio station. Students perform the duties normally performed by creative writers and technical producers at a radio station. The emphasis this semester is on production. Marketing and Sales Pathway: This course enables students to apply theory and practical knowledge in a professional radio station environment. This course is taught as a lab in conjunction with Humber's radio station. Students perform the duties normally performed by promotions staff and account executives at a radio station. This includes developing on- and off-air promotions, prospecting for clients, calling on clients, making proposals and processing orders for on-air. News Pathway: This course enables students to put classroom theory into action while working in a radio station environment. The primary objective of this course is to assist students in preparing for the imminent challenges of day-to-day operations in professional radio news and public affairs. Participants assist in the day-to-day on-air operations of Humber radio by preparing and delivering news stories as both anchor and reporter. They also help in the planning and delivery of magazine-style programs and produce a radio documentary. Hours of on-air shifts will vary.