Success in PR requires a personality that is adaptable and flexible. Consider the following traits.
Are you a people person?
Are you resourceful? A persuader? Tactful? A good listener?
Can you remain calm in a crisis? Can you be factual and objective?
Are you interested in current events and what's happening in the world?
Are you a quick thinker? quick learner?
Writing skills include the ability to put information and ideas clearly and concisely on paper. Good grammar and spelling are essential. Research ability is also required. Students must be persistent in their quest for credible and factual evidence and data. Students must be able to gather relevant information from credible secondary sources as well as oversee primary research, when required. Social media also provides analytical tools that must be understood. Reading quality newspapers and magazines is also important. Planning expertise is also essential. PR programs involve a number of communications tactics and activities that must be carefully planned. PR people must be highly organized, detail-oriented, and able to see the big picture. The PR professional employs problem-solving ability and creative thinking generating new ideas to address situations. Business competence is driven by the increasing emphasis on PR as a senior management function.
No two days are the same. Some projects take longer to implement so having a communication plan is needed. But at any given time a PR pro could be asked to provide input on responses to clients, deal with an issue, speak with the media, plan an event, launch a product or work on internal communications to employees or stakeholders.
The best PR pros are agile and can juggle many tasks – in the same day while planning weeks ahead.
Work with business leaders, political leaders, sports figures, and celebrities in an exciting and dynamic career.
Public relations skills are highly sought after in today’s frantic, media-driven world and public relations graduates are uniquely positioned to use their skills to advance their careers. Most of our graduates begin their careers in entry-level positions with titles that include Social Media Coordinator, Communications Officer or Communications Consultant/Coordinator. From there, there’s a logical progression to more senior roles such as Director of Communications, Vice President, Corporate Communications or Vice President, Public Affairs. Graduates may even find themselves heading up agencies or organizations.
Graduates can pursue careers in public relations agencies where they work for a variety of clients, or, they can choose the corporate side, working for a single organization. Most medium- to large-scale organizations in Canada employ public relations or communications professionals. Graduates can be found working in virtually every sector, including education, fashion, food, gaming, healthcare, sports, entertainment, consumer goods, automotive and non-profit/charity. The government sector also employs large numbers of public relations and communications professionals at the municipal, provincial and federal levels.
Humber has been training public relations professionals for more than 40 years – longer than any other GTA-area college or university. In that time, Humber has gained a reputation as the gold standard for public relations education. Many of the senior leaders working in public relations and corporate communications today got their start at Humber. Those professionals are also our industry partners, who give back to Humber as advisory committee members, in-class speakers or by providing internship and volunteer opportunities; giving our students unparalleled access to real-world learning.
The 3-year diploma program prepares students with the PR strategies and foundational skills needed to start their careers.
The 4-year degree program prepares students to manage public relations (PR) in all sectors: corporate, non-profit, government and agency.
The 1-year program is a leading training ground for degree-holders who want to fine-tune their education to become PR professionals.