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GRAPHIC DESIGN STUDENTS COLLABORATE ON BRAND STRATEGY FOR OXFORD HACK

January 16, 2019

 

This past Fall 2018, the 3rd year students from the Graphic Design Advanced Diploma Program and PhD students from the University of Oxford collaborated together. They created a new brand and digital strategy for Oxford Hack, an annual hackathon that is hosted at the University in the UK.

Main deliverables for this project were a new brand identity, social assets, website design, print materials, and promotional items.

It wasn't easy. With the time difference and also other obligations of both the Graphic Design students and the collaborating students in the UK, it was a bumpy road.

Fast forward to December 2018 and the result is an absolutely amazing outcome of such a messy but beautiful collaboration. The students created a beautiful brand, style, and collection of collateral that was used at the Oxford Hack 2018 on Nov 24 & 25 at the University of Oxford.

You can view the students' work on the Oxford Hack website and Facebook page.

The students experienced real-life struggles, design difficulties, and the challenges of working as a group internationally.

A big thank you to Vojtech Havlicek and Klaudia Krawiecka, PhD students at the University of Oxford for their openness to collaborate and provide a meaningful experience for the Graphic Design students at Humber College.

Oxford Hack cupcakes

bearded man working on a laptop

Group shot of students who are all wearing Oxford Hack t-shirts

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