In order to continue with your application for Advertising – Account Management, you must complete this step in the application process. Applicant selection is based on academic criteria and results of these additional requirements. This contains all the information you need to prepare and submit additional requirements for consideration. If you have any questions, please contact Admissions.
Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.
Applicants must submit the resume and cover letter through SlideRoom. SlideRoom is a secure site where additional requirements are collected, scored and stored. Log-in to https://humber.slideroom.com and create your free account. There will be additional instructions once your account has been created.
Applicants must meet both academic and additional requirements in order to meet minimum program eligibility. Meeting minimum eligibility does not guarantee an offer of admission.
All additional requirements will be evaluated and a score will be calculated by the academic school.
Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be
released by phone.
|Semester 1||Domestic Fee||International Fee*|
|Semester 2||Domestic Fee||International Fee*|
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at an advertising agency or within a client's marketing department.
Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.
This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.
Graduates will be an asset in three key areas:
Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resources in an efficient and effective manner
Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
Process Management – through the efficient planning and management of the creative process
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital storytelling and new media are integrated throughout the course curriculum. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.Courses Program Standards
The two-month unpaid work placement can start as early as May or as late as July. Faculty work with students to help them find a suitable placement opportunity.
The Humber AdCentre was launched as a live lab to provide students with real work opportunities before entering the industry.
Instead of just being given just a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
Working with established businesses will not only prepare students for the fast-paced excitement of the industry, but will also help develop portfolio work and reference points for interviews.
Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers.
This fully online program will prepare you for the exciting and innovative world of writing and producing across an ever-increasing array of screen-based platforms.
Congratulations to the 2017 Grip Juicer winning team, Channel Six, Humber College.
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