Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.
This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers, preparing you for success in the workplace. Opportunities to work with Humber’s in-house agency, the BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.
Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.
Courses Program Standards
Students will participate in a mandatory work placement following the last semester of study.
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This program has a common platform with 1 common semester, giving you 5 choices.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
The program will focus on providing students with skills that will enable them to work with advertising agencies, copywriters, graphic and interactive designers, art directors and suppliers.
Our graduates can find employment in entry-level positions such as advertising traffic co-ordinator, assistant account co-ordinator, junior account co-ordinator and marketing/advertising specialist, co-ordinating the creative activities in advertising departments of small- to medium-sized advertising, design, marketing, and communications agencies including not-for-profit organizations.
This program will be of most interest to Ontario Secondary School Diploma (OSSD) graduates and transfer students from other advertising-related programs.
Two SMSIT students competed on March 8th in Voices 2017, an annual speech competition run by PR students for PR students in the GTA. Darnell Jones, a second-year Advertising and Marketing Communications student at Humber placed second at the event.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.