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ATTEND THE PORTFOLIO INFORMATION SESSION FOR THIS PROGRAM ON JANUARY 22, 2019

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Advertising Copywriting

Credential: Ontario Graduate CertificateProgram Code: 11621Length: 2 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 5 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • Letter of Intent

  • Applicants must submit a letter of intent (max. 400 words) describing your interest and knowledge of the creative aspects of advertising. Feel free to include any projects, periods or styles, influences, agencies, designers, artists or information that you feel have influenced you artistically, or have inspired you to pursue a career in this field.

  • Writing Portfolio

  • Applicants must select and submit 3-4 pieces of original written work: creative writing, poetry, short stories, screenplay excerpts, any work that captures your skill and expresses your creativity (please note: academic essays are not a good indicator of creative writing).

    Submission Instructions

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2019-2020 fee for two semesters is:

  • domestic: $9,167.60
  • international: $16,531.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$4,583.80$8,055.50
Tuition$4,115.00$7,586.70
Mandatory Non-Tuition$468.80$468.80
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$4,583.80$8,055.50
Tuition$4,115.00$7,586.70
Mandatory Non-Tuition$468.80$468.80
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Additional Costs

$500 – textbooks; $10 to $20 – print cards (each); cost for software (Adobe Illustrator, Photoshop, InDesign) which can be purchased at significantly discounted educational prices.

Note: Macintosh is the industry standard, however, identical software can be purchased for PC. Humber Macintosh labs are available for students without computers.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

Contact Us

Program Specific Questions

Jane Bongers, Program Co-ordinator
416.675.6622 ext. 3027
jane.bongers@humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map >

Apply through Ontario Colleges >

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

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If you love to pursue creative writing and thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds, copywriting may be your ideal field.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production and presentation skills, how to generate ideas in pictures and in words, how to focus creativity through industry-standard techniques, and how to strategically engage with audiences. 

You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester. 

Copywriters are expected to demonstrate the ability to play with words, colloquial expressions, ideas, sounds and images.  We give you all the tools to become proficient in editing and proofreading your copy, and eventually that of corporate clients. 

 

Courses Program Standards Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Resolve advertising and marketing communications* challenges by developing creative copywriting solutions.
  • Conceive, write, edit and defend advertising and promotional materials in compliance with Canadian legislation, industry standards and accepted business practices.
  • Identify and select creative writing techniques relevant and applicable to various media
  • Implement creative advertising and marketing communications* initiatives to support the proposed communications strategy.
  • Analyze historical and current issues and emerging trends affecting advertising and marketing communications* to design effective creative campaigns and advertising and marketing communications* plans.
  • Complete all work in a professional, ethical and timely manner.


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Work Placement

Students will participate in a mandatory work placement which follows the last semester of study.

 

 

 

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2019LakeshoreOpenOpen

The Humber Experience

Advertising and Graphic Design video

Watch this video to learn more about the Pixel Perfect event.

The Humber Advantage

students sitting at a table

jeep

person using a computer

Building F

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Your Career

The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.

Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.

Humber Students Win 2018 Applied Arts Student Awards

Rocky Mountain Bike Ad

Congratulations to the six Humber School of Media Studies & Information Technology students on winning several Applied Arts Student Awards.

Humber Students Win Grip Juicer Competition

Grip Juicer winning team, Channel Six, Humber College

Congratulations to the 2017 Grip Juicer winning team, Channel Six, Humber College.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.