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Advertising - Account Management

Credential: Ontario Graduate Certificate Program Code: 15051 Length: 2 semesters

Programs Starting Between:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree or advanced diploma

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Mature Applicants

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older (21 or older for degree programs) as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility. Mature applicants for degree programs will be required to meet course requirements at the U level or equivalent.

College Transfer Applicants

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber will use your college courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

University Transfer Applicants

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber will use your university courses and grades to determine program eligibility. You may also be eligible for transfer credit if you are admitted to a Humber program.

Selection Includes Secondary Requirements:

Admission selection is based on the academic criteria indicated and the result of the evaluation of additional secondary requirements. Secondary requirements may include a portfolio, audition, letter of intent, references, etc., and vary by program. Meeting minimum eligibility requirements does not guarantee an offer of admission.

 

Date Location Availability International Student Availability
September 2017LakeshoreOpenWaitlisted

The 2017-2018 fee for 2 semesters is:

  • domestic: $6,054.12
  • international: $15,585.00

Fees are subject to change.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Marilyn Cresswell
Program Co-ordinator
416.675.6622 ext. 3022
marilyn.cresswell@humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

Apply through Ontario Colleges >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

In order to continue with your application for Advertising – Account Management, you must complete this step in the application process. Applicant selection is based on academic criteria and results of these secondary requirements. This contains all the information you need to prepare and submit secondary requirements for consideration. If you have any questions, please contact Admissions.

Secondary Requirements

Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.

Submission Instructions

Applicants must submit the resume and cover letter through SlideRoom. SlideRoom is a secure site where secondary requirements are collected, scored and stored. Log-in to https://humber.slideroom.com and create your free account. There will be additional instructions once your account has been created.

Applicants must meet both academic and secondary requirements in order to meet minimum program eligibility. Meeting minimum eligibility does not guarantee an offer of admission.

All secondary requirements will be evaluated and a score will be calculated by the academic school.

Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be
released by phone.

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,027.06$7,582.50
Tuition$2,576.61$7,132.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,027.06$7,582.50
Tuition$2,576.61$7,132.05
Mandatory Non-Tuition$450.45$450.45
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Our Program

The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.

This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising side and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.

Experienced faculty will assist you in developing your writing and analytical skills. Graduates will be an asset in three key areas:

  • Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resource in an efficient and effective manner
  • Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
  • Process Management – through the efficient planning and management of the creative process

You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital, storytelling and new media are integrated throughout the course curriculum. These skills are key to the successful management of creative projects from concept to completion – relating to product or service communications. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.

Courses Program Standards

Work Placement

The two-month unpaid work placement can start as early as May or as late as July. Faculty work with students to help them find a suitable placement opportunity.

The Humber Experience

Advertising and Graphic Design video

Watch this video to learn more about the Pixel Perfect event.

The Humber Advantage

ad centre video

Humber AdCentre

The Humber AdCentre was launched as a live lab to provide students with real work opportunities before entering the industry.

Instead of just being given just a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

Working with established businesses will not only prepare students for the fast-paced excitement of the industry, but will also help develop portfolio work and reference points for interviews.

AdCentre logo

Your Career

Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers.

man drawing on light board

The Power of Multi-platform Storytelling

This fully online program will prepare you for the exciting and innovative world of writing and producing across an ever-increasing array of screen-based platforms.

Learn more about our Multi-platform Storytelling Postgraduate Certificate Program >

Humber Students Win Grip Juicer Competition

Grip Juicer winning team, Channel Six, Humber College

Congratulations to the 2017 Grip Juicer winning team, Channel Six, Humber College.

Every attempt is made to ensure that information contained in this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.