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Content Strategy NEW

Credential: Ontario Graduate Certificate Program Code: CS511 Length: 2 semesters

To be eligible for admission, you must possess the following:

To be eligible for admission, you must possess the following:

  • A bachelor’s degree, advanced diploma or diploma in a related field

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

Mature Applicants

Diplomas and Certificates

An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

Degrees

An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

College Transfer Applicants

Diplomas and Certificates

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

Degrees

An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

University Transfer Applicants

Diplomas and Certificates

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

Degrees

An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

Selection: Admission selection is based on the academic criteria indicated.  Meeting minimum eligibility requirements does not guarantee admission.

Date Location Availability International Student Availability
January 2019LakeshoreOpenOpen

The 2018-2019 fee for 2 semesters is:

  • domestic: $6,246.56
  • international: $16,051.00

Fees are subject to change.

Fees by Semester 

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Program Contact(s)

Adam Miller, program co-ordinator
416-675-6622 ext. 79319
adam.miller@humber.ca

Admissions

416-675-5000
enquiry@humber.ca

International Students

Phone 1-416-675-5067
international@humber.ca

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Apply to Humber

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admission Road Map >

International Students

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,123.28$7,815.50
Tuition$2,663.50$7,355.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,123.28$7,815.50
Tuition$2,663.50$7,355.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

  • content strategy

Our Program

The Content Strategy Ontario Graduate Certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.

Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.

Some courses will combine online and in-class instruction.

Courses Learning Outcomes

Upon successful completion of the program, a graduate will:

  • Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.

  • Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.

  • Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.

  • Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.

  • Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.

  • Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.

  • Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.

  • Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.

  • Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.

  • Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.


Close

Work Placement

Through an unpaid work placement of 280 hours, students will make industry connections and gain experience in small, medium and large organizations, and entrepreneurial start-ups.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategists, junior content strategists, digital marketing strategists, content analysts, digital content co-ordinators and content specialists. 

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.