Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.
Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.
The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.
Upon successful completion of the program, a graduate will:
Assess the economic forces which frame the media and creative industries and the role of such industries in specific areas of contemporary political and cultural life.
Outline the history and development of advertising including current trends and the adaptability of advertising to the changing environment and marketplace.
Analyze the impact of social divisions such as class, ethnicity, gender, sexuality and disability on both access to the media and modes of representation in the media.
Explain the dynamics of public and everyday discourses in the shaping of culture and society.
Assess the effects of globalization on cross-cultural barriers such as language, values, social practice, political and legal systems.
Describe the relationship among advertising, cultural consumption and identity.
Assess particular media forms and genres and the way in which they organize understandings, meanings and effects.
Evaluate the strengths, limitations and potential of both traditional and new and emerging media and technologies as they apply to varying target groups and creative needs.
Outline and analyze legal and regulatory issues related to the advertising profession.
Assess the ethical and social impact of advertising.
Investigate, analyze, interpret, develop and articulate ideas and information referencing a variety of frameworks such as cultural, economic, ethical, global, historical, political, societal and theoretical issues.
Investigate, analyze, interpret, develop and articulate ideas and information in relation to creative advertising audiences, clients, markets, users and consumers.
Analyze influences on consumer behaviour.
Perform and organize research.
Analyze consumer and other forms of strategic research from a marketing perspective.
Apply qualitative and quantitative research methods, and develop research tools for the advertising field.
Analyze digital brand identity and develop web based products and services.
Outline strategic issues and advertising strategies for specific cultural and global markets using ethnological and fieldwork studies.
Analyze media cases and present media solutions to marketing and advertising problems using media research data and software.
Synthesize and interpret marketing data in order to recommend media to meet client needs.
Analyze the effectiveness of direct marketing, trade and consumer promotion in an overall advertising campaign.
Generate ideas, concepts, proposals, solutions or products to produce independently and/or collaboratively in response to set briefs and/or as self-initiated activity.
Compare creative theories, concepts and processes and the application of creative strategies in advertising.
Develop creative ideas through to execution.
Employ technology for media production and relate specific uses of technology to technical concepts and theories.
Develop a portfolio that demonstrates expertise in integrated campaigns which may include the manipulation of sound, image and copy.
Critically assess his/her own creative work and the creative work of others.
Analyze the systems designed to measure advertising expenditures and the return received.
Communicate ideas and concepts in written, visual and oral forms in a variety of contexts.
Identify and use resources to plan for and attain personal and work-related goals.
Work effectively in groups or teams to achieve desired goals and outcomes.
Appreciate and value others’ individuality; cooperate and resolve conflicts constructively.
Develop a career/life planning process within the context of a changing environment.
Apply resourcefulness and entrepreneurial skills to support his/her own business.
You will complete a 14-week work placement from January to April after Semester 7. We will support you in developing effective job search skills and identifying placement opportunities as you prepare to find your own placement.
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Watch the video above to learn more about Humber's in-house advertising agency where students get to work on advertising projects for real-life clients.
Andrea was one of the first groups of students accepted into the then new, Creative Advertising Bachelor of Applied Arts Degree in 2005.
The Bachelor of Creative Advertising program graduates have already seen great success.
BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.
Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.
The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.
Use your strong creative skills and versatility in a broad range of advertising industry careers in both agency and corporate settings. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics, and literature to enrich and extend the understanding of advertising concepts and applications. Students develop and hone their advanced skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.
Our faculty is comprised of professors who are both industry professionals and respected teachers. They teach the creative aspects of advertising through hands-on studio work and then combine that with a theoretical, strategic and historical perspective drawing on sociology, psychology, ethics, literature, marketing and statistics to enrich and extend the understanding of advertising concepts and applications. You will develop advanced creative skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.View Faculty Credentials
MA – University of Warwick, UK
BA – University of Warwick, UK
PhD - University of the West of England, UK
MBA - Wilfrid Laurier University
DipEd - McGill University - PQ
BA - McGill University - PQ
MBA – McMaster University
BA – Wilfrid Laurier University
MA – Dublin Institute of Technology, UK
BA – Brock University
PhD – University of Oxford, Oxford, UK
MA – University of Oxford, Oxford, UK
BSc – University College, UK
PhD - The Glasgow School of Art, University of Glasgow, Glasgow, UK
BDes (Honours) - York University/Sheridan College
Master of Fine Arts (MFA) – NSCAD University, Halifax, NS
Bachelor of Arts (BA) – University of Guelph
Digital Media Diploma – George Brown College
MFA (Advertising Design) – Syracuse University, USA
BFA (Advertising Design) – Syracuse University, USA
Program co–ordinator and professor
Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies.
Upon graduation, you’ll stand out from the crowd with a background that includes:
Humber College Creative Advertising students recently had the honour of working with the Toronto Police and the Ontario Association of Chiefs of Police on an important campaign to help bring attention to the dangers of Fentanyl. The focus of the campaign is a website, facethefentanyl.ca which profiles "Tina Espey, 19, Cole Lockie, 21, Tyler Campbell, 17, Jake Bodie, 17, and Jessie Kolb, 24, as well as resources and information about overdoses and fentanyl." Toronto Police Chief, Mark Saunders told the Toronto Star, "the campaign is “just a starting point for this very issue . . . we can’t just arrest our way through this thing.”
Our students have won a number of awards since the program was launched six years ago.
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On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.