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Public Relations, Bachelor of

Ministry Name: Bachelor of Public Relations

Credential: Honours DegreeProgram Code: 22221Length: 8 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses: 
      • Grade 12 English (ENG4U or equivalent) minimum 65 per cent 
      • Five Grade 12 U or M courses in addition to those listed above 
      • Overall minimum grade point average (GPA) 65 per cent

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2018-2019 fee for two semesters was:

  • domestic: $7,737.84
  • international: $16,673.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more >

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 2Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 3Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 4Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 5Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 6Domestic FeeInternational Fee*
Total$3,868.92$8,126.50
Tuition$3,299.14$7,556.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$110.00$110.00

 

Semester 7Domestic FeeInternational Fee*
Total$3,758.92$8,126.50
Tuition$3,299.14$7,666.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 8Domestic FeeInternational Fee*
Total$3,758.92$8,126.50
Tuition$3,299.14$7,666.72
Mandatory Non-Tuition$459.78$459.78
Lab/Materials$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Additional Costs

For information regarding fees for work terms, refer to Fees.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

HUMBER PATHWAYS INTO THIS PROGRAM

Graduates with an overall grade point average (GPA) of 65 per cent or more may be considered for admission. Graduates may then complete the degree with the equivalent of four semesters of full-time study plus a work term. Successful applicants must also possess:

  • ENG4U or Humber’s WRIT 100 or 200 level course, or equivalent, with a minimum grade of 65 per cent.

Admission will be based on availability in the program.

*The advanced standing outlined is a general guideline. Diploma graduates may be required to take courses in lower semesters in order to meet the overall degree learning outcomes.

 

Diploma to Degree Transfer Student Scholarship

All students who have achieved a cumulative program grade point average (GPA) of 80% or better upon graduation of their Ontario college diploma will be automatically awarded a one-time scholarship of $2,500 in recognition of their academic achievement at the diploma level.

PATHWAYS INTO THIS PROGRAM FROM OTHER INSTITUTIONS

Graduates from recognized institutions in Ontario with the same program learning outcomes as the Humber program may be eligible for admission into an advanced semester.

Learn more >

TRANSFER OPTIONS

Can't find a pathway? You can still get the credit you deserve from your previous education or your prior work or life experience.

Learn more >

Contact Us

Program Specific Questions

Anne Marie Males, program co-ordinator
416.675.6622 ext. 79310
annemarie.males@humber.ca

mediastudies.humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map >

Apply through Ontario Colleges >

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre >

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Humber’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit. You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development. All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues. Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Courses Learning Outcomes


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Upon successful completion of the program, a graduate will:

  • Describe the history and development of public relations and assess current trends and emerging issues in the profession and the practice.

  • Assess global best practices in public relations.

  • Develop a portfolio that demonstrates expertise in a variety of PR disciplines (e.g., internal communications, media relations, social networking, public affairs, event management, investor relations).

  • Develop, execute and measure comprehensive, multi-year communications plans that support strategic objectives and priorities.

  • Assess and plan for the impact of economic, environmental, ethical, legal, political, societal/ demographic and technological factors upon organizations and their communication strategies.

  • Critically analyze the forces that shape, values, ideas, and personal, professional and business decisions.

  • Generate ideas, concepts, proposals, solutions and communications vehicles that address specific organizational/communications problems, issues and objectives.

  • Build campaigns and communities that assess costs, benefits, risks and opportunities.

  • Develop communications policy, and plan, manage and evaluate PR departments, strategies, professionals, budgets, systems and resources.

  • Develop and execute communications strategies to meet the information needs of internal and external publics using the most suitable media and channels for the message, audience and purpose.

  • Write clear, targeted materials that are appropriate for the intended audience and medium.

  • Produce visually effective print, graphic and digital communications materials.

  • Monitor and measure program effectiveness against objectives.

  • Assess programs using media monitoring, and primary qualitative and quantitative research.

  • Execute project plans and work schedules that make effective use of resources.

  • Prepare cost-effective PR campaign proposals.

  • Manage a PR budget.

  • Acquire, interpret, analyze, evaluate and use qualitative and quantitative data to understand issues and define problems.

  • Develop programs relevant to specific audiences, demonstrating understanding of economic, environmental, ethical, legal, political, societal/demographic and technological factors.

  • Identify and analyze the strengths, limitations and potential of communication tools and trends.

  • Analyze mainstream, new and earned media for their effectiveness in reaching specific audiences and goals.

  • Develop specific, clear and measurable communication objectives.

  • Uphold and demonstrate professional, ethical and legal standards.

  • Work effectively in groups or teams to achieve desired goals, resolving issues and finding effective means to deal with differing points of view.

  • Use resources to plan for and attain personal, career and work related goals within the context of a changing environment.

  • Demonstrate self-awareness, adaptability, self-confidence, and self-management when facing new situations.

  • Think innovatively and extend learning in different contextual frameworks.


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Work Placement

You will participate in one mandatory work placement of 14 weeks where you will gain a broad range of public relations skills. There are a variety of roles in corporate, nonprofit, government or agency settings that range from large multinationals to small proprietorships. It is up to you to apply for and secure the position. We will provide support, working with our contacts and industry partners to help identify employment opportunities.

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2019LakeshoreOpenOpen

The Humber Experience

Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.

The Humber Advantage

students sitting at a table

“jeep”

person using a computer

Building F

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Our Faculty

Our professors are committed to providing you with practical, hands-on training to help you achieve the career you want.

View Faculty Credentials

Rachel Bellotti

Master of Laws (LLM) – University of Toronto
Bachelor of Arts, Honours (BA Hons) – York University
Bachelor of Laws (LL.B) - University of London, England (UK)
Certificate of Accreditation - University of Toronto, Faculty of Law

Trilby Bittle

Master of Arts, Communication and Journalism (MA) – Charles Stuart University, Australia

Diploma (Journalism) – Humber College Institute of Technology & Advanced Learning

Lydia Boyko

Doctor of Philosophy (PhD) - University of Toronto
Master of Education (ME) -  University of Toronto
Post-graduate Certificate in Business Communications - McGill University
Bachelor of Journalism (First Class Honours) - Carleton University

Athena D'Amato

Master of Business Entrepreneurship & Technology – University of Waterloo
Bachelor of Applied Arts (Honours) – University of Guelph 
Diploma, Public Relations – Humber College Institute of Technology and Advanced Learning

Cheryl Duivesteyn

Master of Business Entrepreneurship & Technology – University of Waterloo
Bachelor of Business and Speech Communication - University of Waterloo

Rebecca Edgar

Master of Communication Management (MCM) - McMaster University

Post-Graduate Certificate, Public Relations -- Humber College Institute of Technology & Advanced Learning
Bachelor of Arts (BA), Political Science -- Wilfrid Laurier University

Robert Furtado

Master of Arts (MA) – University of Victoria, Victoria, BC
Bachelor of Arts, Honours (BA Hons) – Queen’s University

Victor Hayes

Master of Arts (MA) – Royal Roads University, British Columbia
Bachelor of Arts (BA) – Nova Scotia College of Art & Design, Nova Scotia

Mike Lickver

Master of Business Administration (MBA) -- Ivey School of Business
Juris Doctor (J.D.) Western Law – 2011
Bachelor of Arts (BA), Honours, Philosophy & Socio-Legal Studies – York University

Anne Marie Males

Master of Communication Management (MCM) - McMaster University

Bachelor of Administrative Studies (BAS) - York University

Bachelor of Applied Arts, Journalism (BAA) - Ryerson University

Helena Moncrieff

Bachelor of Journalism (BJ) - Carleton University

Master of Fine Arts (Candidate) - University of King’s College, Halifax

Sara Nasby

Master of Fine Arts (MFA) – NSCAD University, Halifax, NS

Bachelor of Arts (BA) – University of Guelph

Digital Media Diploma – George Brown College
Professor

Boyd Neil

Master of Business Administration (MBA) — University of Toronto, Rotman 
Master of Arts (MA) — University of Toronto
Bachelor of Arts (BA) — University of Toronto

Kathleen Pierce

Master of Education (MEd) – University of Toronto
Bachelor of Arts & Business (Hons), Drama and Speech Communication – University of Waterloo 


John Rose

Bachelor of Arts, Psychology – York University
Master of Arts, Education (candidate) – University of Toronto

Richard Rotman

Master of Arts (MA), Politics -- Columbia University, New York
Bachelor of Arts (BA) Literature and Languages -- Bennington College, VT

Dan Schneider

Master of Fine Arts (MFA) – University of Guelph
Bachelor of Fine Arts (BFA) – York University
Professor

Cathy Sobocan

Master of Journalism – Carleton University 
Bachelor of Arts (BA) – University of Windsor  
Graduate Diploma – Voice and Communications, York University

Andrea Tavchar

PhD (candidate) - University of Toronto
Master of Arts (MA) - Central Michigan University 
Bachelor of Arts (BA) - University of Toronto


Anthony Westenberg

Master of International Relations – University of Amsterdam
Bachelor of Arts (BA) – McGill University

Lyn Whitham

Bachelor of Arts, History (BA) -- Queen’s University
Bachelor of Education (B.Ed) -- Queen’s University
Master of Communication Management (MS) Candidate -- Syracuse University

Denny Young

Master of Arts (MA), Philanthropy and Development --
Saint Mary’s University of Minnesota
Bachelor of Arts (BA) – Communication Studies – University of Windsor


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Your Career

Public relations (PR) uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.

Our program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.