The world of media is always evolving, and new technologies are constantly changing how an organization communicates with its public. As a Public Relations professional, you need to stay apace with current trends and technologies and keep your PR skill set up-to-date and fresh. In this certificate program, you will learn new skills and upgrade current ones, as well as gain the knowledge and confidence to take your career to the next level.
Our courses offer a breadth of learning that prepares you to advise clients, executives, and other stakeholders in corporate, agency, non-profit, or government arenas. Additional courses in social media, presentations, research and marketing PR prepare you for planning and spearheading strategy and evaluating outcomes in the always-evolving world of corporate communications.
This program is a great opportunity to network with other PR practitioners, including our experienced, industry-professional instructors. Add to your competencies and immerse yourself in senior-level decision-making, involving leadership, strategic counsel, and media relations. You will be equipped with new qualifications, new contacts and renewed skills needed to attain a managerial position in PR.
"It was a great program that I found to be very beneficial and practical to my life and workplace."
- Alex C., PR Management Grad
"The leadership and Teamwork Practicum for the PR Manager course is a great introductory class for anyone who aspires to advance their career in management."
- Sebastien D., PR Management Grad
Quick-Look Availability Scheduler
|PRDS 145: Reputation Management|
|PRDS 148: Media Relations|
|PRDS 149: Writing for Business and the Media|
|SMED 005: Social Media Content Strategy|
|Required 2 from the following courses||2019||2020|
|PRDS 146: Presentation Skills|
|PRDS 162: Marketing Public Relations|
|SMED 001: Search Engine Optimization|
|SMED 004: Monitoring and Measuring Social Media|