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Public Relations (Graduate Certificate)

Credential: Ontario Graduate CertificateProgram Code: 04561Length: 2 semestersProgram Starting Between:  

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 5 requirements:

  • Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • Interview with Faculty and Resume

  • Applicants will meet with faculty to discuss their interest in the program. At this time applicants could benefit from sharing any experience and/or interest in learning about public relations. Applicants will be quizzed on current affairs, pulled from the national news headlines. Applicants should also bring a resume targeted to the program.

  • Letter of Intent

  • Applicants must submit a one-page letter of intent (350 words) outlining their interest in this field of study. The letter of intent should express why they have an interest in public relations, and in Humber’s Public Relations graduate certificate program.

    Registration Instructions

INTERNATIONAL ACADEMIC EQUIVALENCY

Admission equivalencies for Humber depend on your country of study. Please enter your location or choose detect my location to see the requirements for your country below.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Not available

Fees

The 2019-2020 fee for two semesters is:

  • domestic: $5,845.84
  • international: $16,112.00

Fees are subject to change.

Scholarships

Humber offers a variety of scholarships each year.

Learn more

Fees by Semester 

Fees by Semester

Semester 1Domestic FeeInternational Fee*
Total$2,922.92$8,056.00
Tuition$2,397.08$7,530.16
Compulsory Ancillary Fee$469.89$469.89
Enhanced Student Experience Fee (Optional)$55.95$55.95
Program Ancillary Fee$0.00$0.00
Co-op/Placement$0.00$0.00

 

Semester 2Domestic FeeInternational Fee*
Total$2,922.92$8,056.00
Tuition$2,397.08$7,530.16
Compulsory Ancillary Fee$469.89$469.89
Enhanced Student Experience Fee (Optional)$55.95$55.95
Program Ancillary Fee$0.00$0.00
Co-op/Placement$0.00$0.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Additional Costs

$1,000 – textbooks and Globe & Mail subscription, portfolio case, student memberships in Canadian Public Relations Society, and International Association of Business Communicators.

Pathways

Pathways are academic routes that students can take to move from one credential to another.

PATHWAYS OUT TO ANOTHER PROGRAM:

TO A PARTNER INSTITUTION

Master of Business Administration

Humber and the University of Incarnate Word (UIW) have entered into an agreement to facilitate the transfer of students from select graduate certificate programs:

  • Global Business Management
  • Human Resources Management
  • Public Relations
  • International Development

for a block transfer of six (6) credit hours into UIW's Master of Business Administration (MBA) program.  Students will be required to complete 24 credits to earn the degree.  Applicants may have the option to apply for a General MBA or a MBA with a specific concentration in Finance or Marketing.

Applicants will be considered for acceptance into the MBA based on requirements as set forth in the UIW Graduate Bulletin for international students including:

  • successful completion of one of the above graduate certificate programs with a GPA of 70% or higher;
  • submission of an official Humber transcript;
  • submission of proof of completion of a Bachelors degree from an accredited college/university.  

Scholarship opportunities are available.

For further information, please contact:  

Amy C DeStefano
Associate Director, International Admissions & Recruiting
University of the Incarnate Word
847 East Hildebrand
San Antonio, TX 78212
210-805-5707
WhatsApp #: +1 210-427-7403
WeChat: uiwtx1881
Skype: uiw.intl.admissions

Master of Science in Organizational Leadership

Humber and Northwood University have partnered to create educational opportunities and pathways for Humber students.  Students who possess a Bachelor's degree and who have successfully completed one of Humber's designated Graduate Certificate programs (Global Business Management, Public Relations, Human Resources Management, Public Administration, and Sport Business Management) will be able to transfer up to fifteen (15) credits towards Northwood's Master of Science in Organizational Leadership (MSOL) degree.  

Northwood shall accept as transfer credits all qualifying coursework within the conpleted Humber Graduate Certificate program that meets the requirements as evidenced by an official (original) institutional transcript certifying completion of the Humber program.  

When students decide to apply for the MSOL program (face to face delivery mode only), Northwood will issue the F-1 visa (student visa).  After students successfully complete the program in the USA, they will be eligible for up to 12 months of Optional Practical Training (OPT).

For further information, please contact:  Ms. Lauren Bess, Admissions Representative, 
DeVos Graduate School, at bessl@northwood.edu

Master of Science in Organizational Leadership

Students who possess a Bachelor's degree and who have successfully completed one of Humber's designate Ontario Graduate Certificate programs will be able to transfer up to fifteen credits towards Northwood University's Master of Science in Organizational Leadership (MSOL) degree.  Transfer students must have a minimum cumulative GPA of 2.0 (74% - 76%) or above or the equivalent thereof, for regular admission. Official Transcripts must be submitted in English or the original official transcript must be accompanied by a certified English translation. Students must meet all other undergraduate and graduate admission requirements which also includes TOEFL scores or IELTS scores or other evidence of English Proficiency for regular admission unless they have validation from high schools or International schools where they conducted all coursework in English.

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Business Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Human Resource Management
  • International Development
  • Marketing Management
  • Supply Chain Management
  • Public Relations
  • Global Business Management
  • Public Administration

may receive up to 6 credits towards Centenary's Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Leadership and Public Administration

Humber and Centenary University have entered into an agreement to facilitate the transfer of Humber graduates with appropriate prerequisite qualifications and grades for advanced standing into Centenary University.  

Graduates with a GPA of 3.0 or 75% in one of Humber's Graduate Certificates:

  • Alternative Dispute Resolution
  • Event Management
  • Fashion Management and Promotions
  • Financial Planning
  • Human Resource Management
  • Marketing Management
  • Global Business Management
  • Public Administration
  • Public Relations
  • Advertising-Account Management

may receive up to 6 credits towards the Masters of Business Adminstration (MBA) program.  Thirty-three (33) remaining credits may be required for program completion.  Final advanced standing granted to an applicant requires an assessment of transcripts and electives taken.

Humber applicants are required to submit the following to Centenary:

  • a completed application form (with essay where applicable) along with the application fee
  • official Humber transcript sent directly to Centenary from Humber
  • verification of high school graduation
  • Letter of Recommendation from a Humber Program Coordinator, specifying why the student is a good candidate for the program.

For more information, contact:

Tina Tang, Associate Director of International Admissions
hongrong.tang@centenaryuniversity.edu

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Master of Arts (MA) - Professional Communication

Royal Roads University agrees that students admitted to the Master of Arts in Professional Communication, who have previously completed a Graduate Certificate at Humber College will receive transfer credit for successfully completed courses as follows:

  • Public Relations Ontario Graduate Certificate - transfer credit for PCOM 633 Strategic Communication (3 credits)
  • Journalism Ontario Graduate Certificate - transfer credit for PCOM 631 Video Production and Distribution (3 credits)

Humber graduates applying for such transfer credit must have met all entrance criteria to the Master of Arts in Professional Communication and space must remain available in the program.  Entrance to all programs at RRU in on a competitive basis.  

For more information, see:  http://www.royalroads.ca/prospective-students/master-arts-professional-communication

Please note: Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

MSc Corporate Communications and Public Affairs

Humber and Robert Gordon University (RGU) have entered into an agreement where graduates of Humber's Public Relations Graduate Certificate may receive advanced entry (at the Postgraduate Diploma stage) to RGU's MSc Corporate Communications and Public Affairs program.  Graduates must have:

  • completed the Public Relations program
  • acheived a Grade Point Average of 3.5 or above
  • a suitable reference from a Humber faculty member
  • where the applicant's first language is not English, provide satisfactory evidence that the applicant meets the general English language requirements of the University. Applicants who require a Tier 4 visa must meet the requirements set out by the UK Visas and Immigration Secure English Language Testing (SELT) for postgraduate entry to the UK as published on their website.
  • the requisite visa to enter the United Kingdom for study purposes.

For more information, contact:  international@rgu.ac.uk

Admission to the academic programs listed is at the sole discretion of the partner post-secondary institution. Please contact the institution for detailed admission requirements.

Contact Us

Program Specific Questions

Annette Borger-Snel, program co-ordinator
416.675.6622 ext. 3887
annette.borger-snel@humber.ca
mediastudies.humber.ca

Admissions Questions

Domestic Students  

Phone: 416-675-5000
Email: enquiry@humber.ca

International Students  

Contact the International Centre

How to Apply

Applications to Humber are made through ontariocolleges.ca. Be sure to submit your application by the equal consideration deadline of February 1. You may apply after February 1, however, post-February 1 applications will be considered on a first-come, first-served basis depending on the availability of the space in the program. To check program availability refer to the Campus/Availability listing on Humber's program pages or ontariocolleges.ca.

Admissions Road Map

Apply through Ontario Colleges

INTERNATIONAL STUDENTS

If you’re an international student, you can apply directly to Humber via our International Centre.

Apply through the International Centre

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Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.

Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.

 

 

Courses Program Standards

Upon successful completion of the program, a graduate will:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.
  • Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.


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Work Placement

Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.

Program Availability

START DATE LOCATION STATUS INTERNATIONAL STATUS
September 2019LakeshoreWaitlistedWaitlisted
January 2020LakeshoreOpenOpen

The Humber Experience

Watch the video to find out why we are recognized by industry as one of the country’s leading training grounds for PR professionals.

The Humber Advantage

students sitting at a table

“jeep”

person using a computer

Building F

BuildingF (formerly the AdCentre) brings marketers and agencies together with advanced students from virtually any Humber program to produce strategic creative content and technology solutions.

Instead of just being given a grade for assignments, students are provided with a chance to work with real clients, on actual accounts, receiving first-hand experience in the field.

The disciplines that can be accessed through BuildingF include anything found in a modern advertising, design or PR agency, including brand experience design, communications marketing, advertising design, writing, production, and much more.

Your Career

As a PR practitioner, your work will be varied and fast-paced. It may include careers in media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On June 29, 2018, the Provincial Government of Ontario announced the renaming of the Ministry of Advanced Education and Skills Development (MAESD) to the Ministry of Training, Colleges and Universities (MTCU). Both names may appear on this website.