Social Media

Certificate of Completion | SMD1

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Program Overview

Are you interested in expanding your knowledge and skills in social media?

This comprehensive, part-time certificate program is designed to equip you with the tools and strategies needed to thrive in the ever-evolving digital landscape. You will delve into the intricacies of various social media platforms, learning how to leverage them effectively for personal branding, business growth and community engagement. From content creation and influencer marketing techniques to understanding algorithms and analytics, our courses will cover all the essentials.

Our experienced instructors will guide you through practical exercises and real-world examples, providing you with hands-on experience and insights into the latest trends and best practices. You will explore how to curate a dynamic brand voice using content strategy, construct effective social media plans tailored to a target audience, and implement advertising tactics using industry tools such as Google Ads to drive customer conversions.

Whether you are an aspiring social media strategist, an entrepreneur looking to harness the power of social media for your business, or simply someone eager to enhance your online presence, this program is for you.

Courses are offered in a flexible, online format to accommodate your busy schedule. After completing this program, you will have the confidence to implement effective social media strategies and a valuable network of industry contacts to support you in achieving your career goals.

Additional Information: Please note that courses may be taken in any order. It is recommended that students interested in completing the full certificate start with SMED 002 Social Media Marketing and/or SMED 005 Social Media Content Strategy.

Note: Students pursuing a Certificate of Completion in Social Media must successfully complete all four courses within a one-year period (4 semesters).

Curriculum

Quick-Look Availability Scheduler

Use the Quick-Look Availability Scheduler to see available courses in a calendar view and plan towards achieving your certificate.

Course Name	2024/2025 Academic Year									2025/2026 Academic Year
Compulsory	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Jan	Feb	Mar	Apr	May	Jun
SMED 001: SEO & SEM
SMED 002: Social Media Marketing
SMED 004: Social Media Analytics
SMED 005: Social Media Content Strategy

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Compulsory Courses

SMED 001 SEO & SEM

SMED 002 Social Media Marketing

Start Date: September 2024

SMED 004 Social Media Analytics

SMED 005 Social Media Content Strategy

Faculty Highlights

Dan Flatt

I used to be a lawyer but I got better. I've been a marketer for technology companies big and small, a management consultant and an entrepreneur.

I led Bell Canada's early social media strategy including the Bell Let's Talk mental health initiative.

I co-founded a VR/AR company called Metavrse and a social commerce marketplace called Naborino.

I'm currently a partner at Lumin8, a full-service marketing agency serving clients in industries including telecom, fashion, sports and CPG.

Daniel Francavilla

Daniel is a marketing advisor, brand strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, a member of the Canadian Marketing Association’s Non-Profit Council, and a recipient of a 40 Under 40 Award. After graduating from OCAD University’s Graphic Design program, Daniel founded Now Creative Group in 2013 which was acquired by King Street Media in 2021. Today the creative performance agency provides branding, growth marketing and content creation to clients ranging from startups and nonprofits to Canada’s largest brands, and partnered to launch CreatorClub in 2022. Daniel is passionate about helping others create social change and founded non-profit organization ACCESS as a student in 2006, through which he supports youth in building their own initiatives for social good.

Jacqueline Loganathan

Jacqueline is a marketing leader and entrepreneur. She has spent the majority of her career helping brands tell their stories through traditional and digital marketing strategies. Her experience spans several industries, including progressive roles in media, sports, and retail. In 2016, she started her first business, Pressed News, a digital media company that made the news easy to understand for Millennials. Pressed was acquired by Daily Hive in 2020. Currently, Jacqueline is the co-founder of a DIY home projects startup called Hone, a marketing consultant, and a college professor.