Social media has radically altered the ways in which individuals and organizations communicate, interact and do business with each other. Whether sharing opinions on Twitter or wooing new customers with Facebook, organizations, brands, and individuals must adapt to this new form of instant two-way communication and commerce. This certificate is designed to ensure you are able to navigate this new digital world and use social media to your own benefit and/or the benefit of a professional organization.
Learn more about the Social Media certificate program.
Designed for people who work at an organization, are self employed, or are in the midst of a career transition, the courses in this program will teach you professional and personal brand marketing skills. You will also learn to master concepts and skills like social media trends and strategies, search engine optimization best practices, social media tools and much more.
Upon completion of this program, you will learn how valuable social media is as a communication and storytelling tool. You will be able to adopt and apply these social media best practices in your personal or professional life. Additionally, you'll have the knowledge and skills to take the lead on social media strategies and impart wisdom on stakeholders, colleagues, and naysayers.